ARIAL 12

Get to know the designer
behind the brand.

From the heart of Santander, Colombia, John Durán is more than a designer — he is a master craftsman, storyteller, and artist. Founder of Arial12, his work has graced some of the most prestigious runways across Latin America, the United States and Europe. Every piece he creates carries the weight of legacy and the lightness of refined modernity. His design process is slow, intentional, and deeply human. He listens before he sketches, observes before he cuts, and allows each garment to become part of a larger conversation. At Arial12, elegance is not defined by trends — it’s defined by truth, by detail, and by the stories we choose to wear